Lisa Baird is a UX + business designer with a passion for new-venture design. She enjoys designing new product/service concepts based on ethnographic user research, and she has a particular interest in the interactive power of advanced financial models. Lisa believes that a well-designed financial model doesn’t look or feel like a financial model at all — through beautiful design it empowers non-numbers people and bean-counters alike to imagine (and re-imagine) new businesses, products, services, and experiences. She excels in the art of drawing out details and short-term business effects while keeping an eye on the big picture and long-term business outcomes. Her areas of expertise include startups, financial services, and postsecondary education. Lisa earned her MBA from the University of California, Berkeley and her Master of Design from the California College of the Arts.
