Mara Zepeda is the co-fouder and CEO of Switchboard, which builds career communities on campuses throughout the country through software and strategy. The company was informed by years of experience as an economic reporter with WHYY, NPR, Planet Money, Marketplace, The Boston Globe and Philadelphia Inquirer and working in higher education at Harvard, University of Pennsylvania, and in leadership on the alumni board of her alma mater, Reed College. She lives in Portland, Oregon. Follow her at @switchboardhq and @marazepeda