Unnati Narang is an assistant professor of marketing at the Gies College of Business, University of Illinois at Urbana-Champaign.
Her research interests lie broadly in mobile and omnichannel marketing and engagement in digital environments, such as online learning platforms. Specifically, her research examines how consumers’ use of mobile apps affects their behaviors in online and offline retail stores. She uses causal modeling, econometrics, machine learning, and deep learning approaches to examine these research themes.
Her research has been published at Marketing Science, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Review of Marketing Research. She was awarded the 2022 AMA SIG Retail & Pricing Emerging Scholar and Best Doctoral Student Awards, the 2019 Mathew Joseph Emerging Scholar Award, the 2019 PDMA Emerging Scholar Award, the 2019 Mays Business School Outstanding Doctoral Student Award for Research, and the 2018 Shankar-Spiegel Best Dissertation Proposal Award and was the finalist for the EMAC-AiMark Doctoral Dissertation Award 2021. She received her Ph.D. in marketing from Mays Business School, Texas A&M University in 2020.
